Tuesday, December 29, 2009

On Excess


A few years ago, in a little bar and grill in Charleston, SC, whilst escaping the swelter by sipping a refreshing glass of Sauvignon Blanc, I saw this bumper sticker slapped up on the wall: Excess in Moderation. Oooh. Excess in moderation... I like that. You see, I’m quite a fan of a little excess now and then. More is more, as my mom and Meryl Streep like to say. If a little of something is good, then a lot of it must be very good. You should see my Christmas tree.

Salt. Butter. Cream. Bacon. Sunshine. Oysters. Pink Champagne. Cashmere. Chocolate sea salt caramels. Foie gras. Good books, music and art. George Clooney. See what I mean? Would you really want “only a little” of any of these things? I like decadence. In abundance.

One of the fun things about my job is that, since we are a wholesaler, I get to sell things in nice, big quantities. It is deeply satisfying to put in orders for one hundred and fifty customized Pulltap’s corkscrews. Forty-eight Big Red Wine Glasses. Two dozen Show Stoppers. Seventy-two Haley’s Corkers. One hundred Italian Flip Top Stoppers. Thirty-six Afterglow bottle wicks. I like big numbers. They make me happy! I’m serious. There are five kids in my house. More is more.

And we are getting ready to embrace another big number: 2010. Twenty-ten! Can you believe it? A brand new year. A brand new decade. And it’s happening this week. So much potential. So much promise. At Oenophilia, we’re already in the throes of choosing new products for Spring: cool gadgets, beautiful racks, new twists in glassware. I can’t wait. We’re also attempting to more fully utilize the networking capabilities of Twitter and Facebook in the coming year, and you may view our pages on these sites without creating an account yourself. See the links below. I hope you’ll take a look, and let me know what you think.

I’m looking forward to doing business with you in the New Year. May it be fun and profitable for all of us – in a very BIG way.

A

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